Recipe for a Launch — Beta-launch your food idea in 21 days and go from foodie to founder by October 3!

This smart launch, YOU FIRST method is designed to help you pick the right idea for you at this particular time in your life, to test it for real feedback - all with a coach and a mini mastermind group for maximum support and accountability. 

You have until Monday, September 8 11:59pm PT to grab a spot in this small, very special session at this pilot program price. 

Why this exists

You have ideas but you know it's smart to validate before you build. Don’t waste precious time, money, or energy building something that might drain you and not make money to boot! Recipe for a Launch is a 21-day, action focused accelerator that shows you which idea is worth your time using real world feedback — before you spend a dollar.

Who this is for

• Foodies with a 9→5 who want a real side income.
• Foodpreneurs who need to pick their next product without guessing.
• Culinary creatives who want a project that fits their life and actually makes money.

About your Coach

I'm Claudia Lucero, founder of  Urban Cheesecraft  and a top 1% Etsy shop, cheesemaking educator, creator of DIY Cheese Kits and author of four books including the popular, One Hour Cheese.

In this 3 week program, I’ll guide you through the same business idea validation process I rely on before building out anything new. After 16 years of experimenting, evolving, and sometimes learning the hard way, I created an invaluable method to keep my ideas focused, my launches strategic and my energy protected.

What you’ll have in 21 days

• A business idea shaped to your life — hours, goals, and money aligned.
• A clear ideal customer and an offer they’ll actually want to buy.
• A one-page, zero-cost MVP sales page and link ready to share.
• Real feedback and data so you stop guessing and start fine-tuning.

Included — 3 Weeks of live training & hands-on work

• Week 1: Clarify — Find the best-fit idea and who will buy it.
• Week 2: Build — Create a simple, zero-cost MVP sales page and outreach plan.
• Week 3: Launch & Learn — Run quick tests, collect feedback, and iterate. 
  
  

  In Other Words:

• Our Kick-Off Workshop — Orientation + the G.R.O.W. framework to clarify the right idea.
• 3 Live Hands-On Trainings — Learn with your coach and ask questions in real time.
• 3 Live Co-Working sessions — Build with the group and finish tasks.
• Our Final Group Launch and Feedback Session — Real responses from real people.

Bonuses!

• Zero- Cost Tech Stack for Beginners — no website, no monthly fees, no headaches
• Dream Income Calculator — plug in your goals, enter expenses, get real numbers.
• Foodie Biz Custom GPT Suite — find your best business model, best product to test and shape offers and landing page copy fast and prevent overthinking.
• Marketing Swipe Copy — for low-effort outreach via email, DM and text. 

Time commitment

~2-3 hours / week (one hour live training + one hour building/co-working + one hour on your own)

Value

YOUR Pilot Program Price: $95
Real value of a high-touch, live launch coaching program like this:
$1,500+

Live schedule

Sept 14 — Kick-Off (live)
Weekly live trainings + 3 co-working sessions (small group will be polled for the best live schedule)
Oct 3 — Group Launch & Feedback

FAQ

Q: I don't have an audience or big email list, who will I sell to?
A: Your network! We will work to identify just 25 people in your life now or in the recent past and tell them about your new idea — they will help you with this micro-test.

Q: Is this for experienced owners or beginners?
A: Both. The method scales — it helps first-timers pick their first idea and seasoned makers choose their next product.

Q: Do I need a website or paid tools?
A: No. We’ll use zero-cost tools that will make you look professional and allow you to grow this idea. The goal is to get real feedback fast — not to delay with heavy tech.

Q: How much time will this take?
A: Expect about 2 hours per week on Zoom and one hour on your own: one hour for the live training and one hour for tasks/co-working and hour on your own.

Q: I likely can't make it to 8 live Zoom meetings. Can I do this on my own?
A: This is not a DIY program yet. We will have replays available for all trainings, however, part of the participation commitment for this very special session is attending at least 50% of the 8 live meetings. To facilitate this with a small group we will create a schedule together that will serve everyone at least half the time. There will likely be a mix of afternoons, evenings and weekends. 

Q: Do I need money to launch?
A: No. This method is built for zero or extremely low cost launches that avoid accumulating costs while you test. We will use pre-orders and deposits if necessary for any costs.

Why Such a Good Price?

This is a partnership: I am designing this pilot program with you, based on the group's needs and requests. You are helping me design a great program to help many others in the future. Therefore, I am giving you a lot of high value in exchange for your honest feedback and testimonials. 

Guarantee

Launch Guarantee: If you don’t feel launch ready after three weeks of doing the work I will work with you one on one at no extra cost until your launch is ready — I just ask that you give me detailed feedback so I can improve this program. 

Limited Seats in Pilot Program

This live cohort is intentionally small so everyone gets plenty of support. This pilot program pricing will not be available again. 

Grab your Spot! We will meet Sept 14 - October 3, 2025. Hope to see you there! Claudia 

Have more questions? Let's chat! Grab a time on my calendar here. Remaining seats are filing fast and registration closed on Monday, September 8!